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ENTREP 495: Innovation Process

Quarter Offered

Fall: Thursdays, 5 – 7:50 p.m.

Prerequisites

There are no prerequisites, but an application is required.

Description

Co-sponsored by Northwestern’s Integrated Marketing Communications program, Innovation Process (ENTREP 495, IMC 490) is a course that invites you to explore the theory and practice of innovation from a variety of perspectives, and also encourages you to think critically about innovation and its application in multiple contexts. In parallel to the study of innovation concepts and theory, the course will give you practical experience doing innovation as a member of a student team working with a real client company. Throughout the course, the role of brand strategy and integrated marketing communications will be emphasized, as well as the role of computation in the transformation of modern business. This course will satisfy the experiential course requirement for undergraduate and graduate students in the entrepreneurship minor program.

Faculty

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Course Details

Requirements that this course satisfies: Serves as experiential course for students in both the undergraduate and graduate minors in entrepreneurship.

Duration: 3 hours, once weekly

Class size: 60 students across sections; 8 seats reserved for Farley students

Course number: ENTREP 495, IMC 490

To be considered for a seat in Fall 2022 section of this class, please submit this application by 11:59 p.m. CT on May 22. Questions about the application process can be directed to Farley@northwestern.edu.

Who Should Enroll

Open to all Northwestern undergraduate and graduate students, especially those in the undergraduate entrepreneurship minor program. Back to top