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ENTREP 495: Innovation Process

Quarter Offered

Fall: Thursdays, 5 – 7:50 p.m. CT, Evanston


There are no prerequisites, but an application is required.


Co-sponsored by Northwestern’s Integrated Marketing Communications program, Innovation Process (ENTREP 495, IMC 490) is a course that invites you to explore the theory and practice of innovation from a variety of perspectives, and also encourages you to think critically about innovation and its application in multiple contexts. In parallel to the study of innovation concepts and theory, the course will give you practical experience doing innovation as a member of a student team working with a real client company. Throughout the course, the role of brand strategy and integrated marketing communications will be emphasized, as well as the role of computation in the transformation of modern business. This course will satisfy the experiential course requirement for undergraduate and graduate students in the entrepreneurship minor program.


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Course Details

Requirements that this course satisfies: Serves as experiential course for students in both the undergraduate and graduate minors in entrepreneurship.

Duration: 3 hours, once weekly

Class size: 60 students across sections; 8 seats reserved for Farley students

Course number: ENTREP 495, IMC 490

Applications For Fall 2022 Have Closed.

Questions about the course can be directed to

Who Should Enroll

Open to all Northwestern undergraduate and graduate students, especially those in the undergraduate entrepreneurship minor program. Back to top