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ENTREP 495: Startup Launch

Quarter Offered

None

Prerequisites

None.

Description

Startup Launch is an experiential course that focuses on the launch of technology startups. The class is designed for teams that have begun building a business and need structure as they move from a validated business concept to launching a product, attracting customers, and understanding their future financing options.

The primary objective in the course is for students to learn how to launch a successful startup and validate their business models with real beta customers. Built on the Lean Startup model and the Scrum agile methodology, the course will expose students to all aspects of developing and launching a technology startup. Throughout the quarter, students will work in teams to launch their Minimum Viable Product (MVP) or technology and engage target customers. Each week, teams will create design sprints to develop their product, and present updates in class. Specific focus is paid to managing the product development process using an agile approach, developing a customer acquisition and sales strategy, and building the team and financial plan necessary to be successful. Throughout the journey, student teams will present and defend their progress and engage in coaching sessions with seasoned entrepreneurs. At the end of the course, teams will have refined their business and financing plan, attracted initial customers, advanced their product offering, and developed a polished pitch.

Faculty

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Course Details

Requirements that this course satisfies: Serves as core experiential course for the undergraduate and graduate minors in entrepreneurship.

Duration: 3 hours, once per week; 1 quarter

Class size: 30 students

Course number: ENTREP 495

Application: Applications are required for this course.

To apply for the Spring 2022 section of Startup Launch, please submit this application form. The priority application deadline is Monday, February 28th at 11:59pm. When the priority application deadline for this class has passed, we will continue to review new applications on a rolling basis until all seats are filled. All current Northwestern students, undergraduate and graduate alike, are welcome to apply. Questions about the application can be directed to farley@northwestern.edu.

Who Should Enroll

This application-based class is designed for teams with an existing business plan who are ready to take their work to the next level. Students who have taken a NUvention class, been engaged at The Garage, or made significant progress in validating a business concept through other means are encouraged to apply.

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