ENTREP 331: Entrepreneurial Sales & Marketing
Quarter Offered
Fall: Tuesdays and Thursdays, 9:30 – 10:50 a.m. CT, Evanston
Spring: Offered, Time tbd, Evanston
Prerequisites
None.
Description
This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers.
Faculty
View course faculty
Course Details
Requirements that this course satisfies: Serves as marketing course toward core requirement for undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.
Duration: 1.5 hours, twice weekly; 1 quarter
Class size: 30
Course number: ENTREP 331
Who Should Enroll
Open to all Northwestern undergraduate and graduate students.
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