ENTREP 331: Entrepreneurial Sales and Marketing
Quarter Offered
Fall: Mondays and Wednesdays, 9:30 - 10:50 a.m. CT, Evanston
Winter: tbd
Spring: Offered, times tbd; Evanston
Prerequisites
None.
Description
The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing, and other current trends. The class is a mixture of lectures, breakout groups, and guest speakers.
Faculty
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Course Details
Requirements that this course satisfies: Serves as the marketing requirement for the Farley undergraduate minor and fulfills an elective requirement for the Farley graduate minor in entrepreneurship.
Duration: 80-minute course sessions, twice per week; 1 quarter
Class size: 30 Students
Course number: ENTREP 331
Who Should Enroll: Any undergraduate student interested in expanding their knowledge of entrepreneurship and innovation.
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