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ENTREP 331: Entrepreneurial Sales & Marketing

Quarter Offered

None

Prerequisites

None.

Description

This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers. 

Faculty

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Course Details

Requirements that this course satisfies: Serves as marketing course toward core requirement for undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.

Duration: 1.5 hours, twice weekly; 1 quarter

Class size: 30

Course number: ENTREP 331

Who Should Enroll

Open to all Northwestern undergraduate and graduate students.

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