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ENTREP 476: NUvention: Arts and Entertainment

Quarter Offered

Spring: Offered, times tbd; Evanston


None, however prior Farley coursework or practical experience in a relevant field is encouraged. An application is required. 


NUvention: Arts and Entertainment  brings together students from across Northwestern schools to work in interdisciplinary teams on the creation of new ventures in the arts and entertainment space. No specific genre, form, or medium will be emphasized; students are encouraged to explore ideas in a wide range of areas, including music, theater, television and the visual arts. They will learn a process of innovation and venture development that can be applied in multiple contexts. Students will be challenged to think about the role of technology in shaping the future of the arts and entertainment industries, and will interact with industry veterans who may provide feedback on their projects  

Learn more about the course.


Applications for the Spring 2024 section of ENTREP 476: Nuvention Arts and Entertainment are now closed. Questions can be directed to


Gregg Latterman





 Course Details

Requirements that this course satisfies: Serves as the experiential requirement for the Farley undergraduate minor and fulfills the experiential requirement for the Farley graduate minor in entrepreneurship. 

Duration: 3-hour course sessions, once per week (3-hour courses include regular breaks and are broken into lecture, discussion, and groupwork portions); 1 quarter 

Class size: 40-45 students 

Who Should Enroll: Graduate students and advanced undergraduates interested in expanding their knowledge of the intersection of arts and entrepreneurship. 

Application: Applications are required for this course.


NUvention advisers are industry experts who bring real world experience into the classroom on a regular basis. They collaborate with the faculty and mentor students, providing feedback as the students innovate. Students often cite their advisers as playing a crucial role in their student journey.


Vishnu Indukuri  indukuri,-vishnu-600x600-300x300.jpg

Indukuri is founder and CTO of Trala, whose app is designed to help anyone learn how to play violin. An alumnus of Tech Stars Chicago, Indukuri has a BE from University of Illinois Urbana-Champaign.


Lauren McCarthy

McCarthy is a film producer who recently co-founded Studio|dao whose mission is to enable creators to control their own work and enable fans to participate in the value they help create. She has an MS in leadership and creative enterprises and a minor in entrepreneurship from Northwestern.   


Jeff Smith

A seasoned entrepreneur focused on the intersection of technology and design, Smith founded the Clarity consulting firm in 2007. At Clarity, the Northwestern Engineering graduate helped clients like McDonald’s, Twitter, and Uber incorporate new performance-driving tech solutions.  

Network of Experts

The Farley Center connects students with a robust network of innovation and entrepreneurship experts. These experts serve as guest judges, attend pitch events, and give talks and seminars.


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