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ENTREP 476: NUvention: Arts and Entertainment

Quarter Offered

Spring: Tuesdays, 9 a.m. – 12 p.m. CT, Evanston


There are no prerequisites, but prior Farley coursework or practical experience in a relevant field is encouraged. An application is required. 


NUvention: Arts and Entertainment (ENTREP 476, MSLCE 545) brings together students from across Northwestern schools to work in interdisciplinary teams on the creation of new ventures in the arts and entertainment space. No specific genre, form, or medium will be emphasized; students are encouraged to explore ideas in a wide range of areas, including music, theater, television and the visual arts. They will learn a process of innovation and venture development that can be applied in multiple contexts. Students will be challenged to think about the role of technology in shaping the future of the arts and entertainment industries, and will interact with industry veterans who may provide feedback on their projects. 

Learn more about the course.


Hayes Ferguson
John Stoops


Course Details

Requirements that this course satisfies: Serves as the experiential course for the Farley undergraduate and graduate minors in entrepreneurship

Duration: 3 hours, once per week

Class size: 60 students

Applications have closed for the Spring 2022 section of NUvention: Arts and Entertainment. Questions about the application process can be directed to

Who Should Enroll

Open to all Northwestern undergraduate and graduate students interested in venture creation in the arts and entertainment space.


NUvention advisers are industry experts who bring real world experience into the classroom on a regular basis. They collaborate with the faculty and mentor students, providing feedback as the students innovate. Students often cite their advisers as playing a crucial role in their student journey.

​​Julia Antonatos

After a successful career in finance, Northwestern Kellogg School of Management graduate Antonatos turned her attention to non-profits focused on the arts. She serves on the boards of directors of the Center for Humans and Nature and the Arts Club of Chicago, and on the advisory board of the Museum of Contemporary Photography. 

Vishnu Indukuri  indukuri,-vishnu-600x600-300x300.jpg

Vishnu Indukuri is founder and CTO of Trala, whose app is designed to help anyone learn how to play violin. An alumnus of Tech Stars Chicago, Indukuri has a BE from University of Illinois Urbana-Champaign.


Lauren McCarthy

McCarthy is a film producer who recently co-founded Studio|dao whose mission is to enable creators to control their own work and enable fans to participate in the value they help create. She has an MS in leadership and creative enterprises and a minor in entrepreneurship from Northwestern.   


Ryan McCaul

McCaul is an alum of NUvention: Arts, where he developed an idea to use technology to make musical instruments accessible to people with disabilities. Now, Inclusive Instruments sells customized guitars and plans to expand to other instruments.


Mateo Price

Price is the director of YouTube development at global creator company Jellysmack, which acquired Price’s analytics agency in 2022. Price started Authentic Media Ascension in his dorm room at Northwestern in 2019, two years before he graduated. 


Jeff Smith

A seasoned entrepreneur focused on the intersection of technology and design, Smith founded the Clarity consulting firm in 2007. At Clarity, the Northwestern Engineering graduate helped clients like McDonald’s, Twitter, and Uber incorporate new performance-driving tech solutions.  

Network of Experts

The Farley Center connects students with a robust network of innovation and entrepreneurship experts. These experts serve as guest judges, attend pitch events, and give talks and seminars.


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