ENTREP 495: NUvention: Launch
Quarter Offered
Spring: Wednesdays, 6 – 8:50 p.m. CT, Evanston
Prerequisites
Previous entrepreneurship coursework. Teams with previous NUvention class experience or work experience through The Garage are encouraged to participate.
Description
NUvention: Launch is an experiential course for student teams that have a preliminary value proposition and have performed initial customer discover and business model development. Student teams from NUvention courses or with previous work experience from the Garage are perfectly positioned to take advantage of this course’s offerings, though student teams not associated with either are also welcome to apply. A minimum of two students from each startup team must enroll in the class.
The goals of this course are to further develop:
- Founding Team Dynamics- through exercises and engagement that strengthen communication, collaboration, and ethical leadership
- Company Culture- with a focus on mission, vision, values, internal/external positioning, and brand
- Financial Acumen– via a deep dive into the startup’s financial statements and forecasts
- Market and Customer Discovery- using hands-on iteration of fundamental entrepreneurial processes to strengthen value propositions, business models, and minimum value products (MVPs) with an eye towards meaningful customer engagement
- Entrepreneurial Muscle – by exercising presentation/pitching skills, networking, and resource utilization to leverage the strength of NU’s entrepreneurial eco-system
NUvention: Launch Course Enrollment Instructions
To enroll in NUvention: Launch, you must request permission by email. Send an email to farley@northwestern.edu that includes a description of your startup, your motivation for taking the course, and names of Northwestern faculty or staff who can serve as references.
At least two members from each startup team must enroll in the class. Enrollment is not automatic and requires approval. Please note that your team cannot participate unless the minimum enrollment requirement is met.
Faculty
Course Details
Requirements that this course satisfies: Serves as experiential core requirement for the Farley undergraduate minor in entrepreneurship.
Duration: 80-minute course sessions, twice per week; or 3-hour course sessions, once per week (3-hour courses include regular breaks and are broken into lecture, discussion, and groupwork portions); 1 quarter
Class size: tbd
Course numbers: ENTREP 495
Who Should Enroll: Graduate or advanced undergraduate student teams with a new venture they are looking to implement
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