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ENTREP 473: NUvention: Media

Quarter Offered

Winter: Offered, times tbd; Evanston


None, however prior Farley coursework or practical experience in a relevant field is encouraged.


NUvention: Media (ENTREP 473, JOUR 390, JOUR 435, COMP_SCI 396, COMP_SCI 496) is a reinvention of the course and brings together students from across Northwestern schools to explore how artificial intelligence and computational technologies more broadly will shape the future of media, and who want to learn a process for creating new, AI-powered ventures in the media industry. Over the quarter, student teams use human-centered design methods to identify an opportunity gap, design interaction and presentation models, build functioning prototypes that fill those needs, and develop a compelling pitch and business plan to launch and sustain their product/service. Along the way, students will learn a process of innovation and venture development. Students will interact with industry veterans and domain experts who inspire and guide the student team as they pursue their projects.


Students taking this course for credit in Computer Science will be expected to contribute to the design and evaluation of interfaces and interactions and the development of functional and technical architectures and functioning prototypes.

Learn More


Jeremy Gilbert
Larry Birnbaum






Course Details

Requirements that this course satisfies: Serves as the experiential requirement for the Farley undergraduate minor and fulfills the experiential requirement for the Farley graduate minor in entrepreneurship. 

Duration: 3-hour course sessions, once per week (3-hour courses include regular breaks and are broken into lecture, discussion, and groupwork portions); 1 quarter 

Class size: 35-40 students 

Course Number: ENTREP 473, JOUR 390, JOUR 435, COMP_SCI 396, COMP_SCI 496 

Who Should Enroll: Graduate students and advanced undergraduates interested in expanding their knowledge of the intersection of media and entrepreneurship. 

Application: Applications are not required for this course for Winter 2024. 


NUvention advisers are industry experts who bring real world experience into the classroom on a regular basis. They collaborate with the faculty and mentor students, providing feedback as the students innovate. Students often cite their advisers as playing a crucial role in their student journey.

 AmyJo Brownamyjo-brown.png

Brown is an independent editor who helps local news organizations tell stories that carry weight, focusing not just on the external work – the stories that publish – but also on how our industry does it work. A veteran journalist with a background in local government and investigative reporting, she has  consulted with news leaders on editorial strategies, built data tools, worked with young journalists, and led collaborative journalism projects. She is a Knight Fellow at Northwestern and has a BS from Bowling Green State University.

trei-brundett.pngTrei Brundrett

Brundrett is a co-founder and former COO of Vox Media, where he now serves as a senior adviser. He led the team responsible for developing Chorus, Vox Media’s modern media platform. He sits on the board of directors for multiple organizations. He attended the University of North Carolina at Greensboro.

suchit-dash.pngSuchit Dash

Dash is a VP at Reddit, focusing on consumers and contributors. He cofounded Dubsmash, which was acquired by Reddit in December of 2020. He has a BS from Northwestern.



mark-desky.pngMark Desky

Desky was the head of marketing for Groupon and Tempus in their early years. He is an active volunteer, serving as a mentor at The Garage at Northwestern and as an adviser to the Farley Center. He has a BS and an MS from Northwestern.


alexis-grant.pngAlexis Grant

Grant is the founder and CEO of They Got Acquired, a media brand with the mission of redefining startup success by telling stories of founders who've sold online businesses. Grant has a BA from Colby College and an MA from Northwestern. She also was awarded a Medill/The Garage fellowship at Northwestern for the 2022-23 academic year.

rebekah.pngRebekah Monson

Monson is the co-founder and COO of Letterhead, a software that manages and monetizes communities. She previously co-founded WhereBy.Us Media, Commissioner, and Code for Miami. She has a BA from Louisiana State University and an MFA from the University of Miami.


tina-xiao.pngTina Xiao

Xiao is a global program manager at Google News Initiative. Earlier in her career she worked as a senior analyst at ABC News and a financial analyst at Amazon. She has a BS from Babson College.



Network of Experts

The Farley Center connects students with a robust network of innovation and entrepreneurship experts. These experts serve as guest judges, attend pitch events, and give talks and seminars.


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