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ENTREP 395: Storytelling for Business

Quarter Offered

Fall: Tuesdays and Thursdays, 11 a.m. – 12:20 p.m.

Prerequisites

None.

Description

Stories have always been — and will remain — one of the strongest tools we have to make a point and remain in someone’s memory. This course will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Students will analyze the ways that companies use stories to appeal to consumers and will workshop a personal brand story presentation. This course is discussion-based and will include individual and team projects.

Faculty

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Course Details

Requirements that this course satisfies: Serves as marketing course toward core requirement for the undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.

Duration: 1.5 hours, twice weekly; 1 quarter

Class size: 30 students

Course number: ENTREP 311

Who Should Enroll: Any undergraduate or graduate student interested in storytelling.

 

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