ENTREP 395: Storytelling for Business
Quarter Offered
Fall: Tuesdays and Thursdays, 11 a.m. – 12:20 p.m.
Prerequisites
None.
Description
Stories have always been — and will remain — one of the strongest tools we have to make a point and remain in someone’s memory. This course will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Students will analyze the ways that companies use stories to appeal to consumers and will workshop a personal brand story presentation. This course is discussion-based and will include individual and team projects.
Faculty
Course Details
Requirements that this course satisfies: Serves as marketing course toward core requirement for the undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.
Duration: 1.5 hours, twice weekly; 1 quarter
Class size: 30 students
Course number: ENTREP 311
Who Should Enroll: Any undergraduate or graduate student interested in storytelling.
Finding Farley Courses in CAESAR
If you’re having trouble locating Farley entrepreneurship and innovation courses in CAESAR, make sure the “Career” field is left blank. This ensures you’ll see both undergraduate and graduate-level courses. For additional help, email farley@northwestern.edu.
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