ENTREP 395: Storytelling for Business
Quarter Offered
Winter: Tuesdays and Thursdays, 2 – 3:30 p.m. CT, Evanston
Prerequisites
None.
Description
Stories have always been — and will remain — one of the strongest tools we have to make a point and remain in someone’s memory. This course will teach students how to use narrative techniques and structures to create compelling stories to help them nail an interview, motivate a team, secure funding, build a brand, and inspire customers. Students will analyze the ways that companies use stories to appeal to consumers and will workshop a personal brand story presentation. This course is discussion-based and will include individual and team projects.
Faculty
Course Details
Requirements that this course satisfies: Serves as marketing course toward core requirement for the undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.
Duration: 1.5 hours, twice weekly; 1 quarter
Class size: 30 students
Course number: ENTREP 311