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ENTREP 395, 495: Backable: Building an Innovation Practice

Quarter Offered





This course teaches students across disciplines how to inspire other people to believe in them. Through tools and techniques from Suneel Gupta’s book, Backable, and research-backed improvisation exercises taught by experts from The Second City, students will learn the subtle art and behavioral science of how to express new ideas in a way that moves people to action.


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Course Details

Requirements that this course satisfies: Serves as course toward core marketing requirement for undergraduate minor in entrepreneurship and elective course for graduate minor in entrepreneurship.

Duration: 1.5 hrs, twice weekly; 1 quarter

Class size: 30 students

Course number: ENTREP 395/495

Application: Applications are required for this course.

Applications have closed for the Spring 2022 section of Backable: Building an Innovation Practice. Questions about the application process can be directed to

Who Should Enroll

Open to all Northwestern undergraduate and graduate students, particularly those who have an idea for a new business and want to learn how to inspire support for their idea.

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